Privacy policy
Last Updated: 1 October 2026
This Privacy Policy describes how PETFURA LTD, trading as PETFURA (“PETFURA”, “we”, “us”, or “our”), collects, uses, stores, and shares your personal information when you visit, use our services, make a purchase from, or otherwise communicate with us through petfura.shop.
We respect your privacy and are committed to handling personal information responsibly and in accordance with applicable UK data-protection laws.
1. Who We Are
The data controller responsible for your personal information is:
PETFURA LTD
Company Number: 16817346
Registered in: United Kingdom
Registered Office:
20 Wenlock Road
London
N1 7GU
United Kingdom
Trading Name: PETFURA
Website: www.petfura.shop
Email: contact@petfura.shop
Phone: +44 7897 011674
2. Personal Information We Collect
Depending on how you interact with our website, we may collect personal information including:
- Your name
- Email address
- Telephone number
- Billing address
- Delivery address
- Order and purchase information
- Products purchased or viewed
- Customer service communications
- Returns and refund information
- IP address
- Browser and device information
- Website activity and interaction data
- Cookie and similar technology information
- Marketing preferences
When you make a payment, payment information may be processed directly by our payment service providers.
We do not necessarily receive or store your complete payment card details.
3. How We Collect Your Information
We may collect personal information:
Directly from you, such as when you place an order, contact customer support, subscribe to marketing communications, submit a form, or request a return.
Automatically, through cookies and similar technologies when you browse our website.
From service providers, such as payment processors, delivery companies, e-commerce providers, analytics providers, fraud-prevention providers, and advertising platforms where permitted.
4. How We Use Your Personal Information
We may use your personal information to:
- Process and fulfil your orders
- Process payments
- Arrange shipping and delivery
- Send order confirmations and delivery updates
- Manage returns, refunds, and cancellations
- Respond to customer enquiries
- Provide customer support
- Maintain and administer customer accounts
- Detect and prevent fraud or misuse
- Maintain the security of our website
- Improve our website, products, and customer experience
- Analyse website performance
- Maintain appropriate business and transaction records
- Comply with legal, regulatory, accounting, and tax obligations
- Send marketing communications where permitted
- Measure and improve advertising where permitted
We will only process personal information where we have an appropriate lawful basis. UK data-protection rules require organisations to identify a valid lawful basis for their processing activities. Information Commissioner's Office
5. Lawful Bases for Processing
Depending on the purpose and circumstances, our lawful basis may include:
Contract: Where processing is necessary to process your order, take payment, arrange delivery, handle returns, or otherwise perform our contract with you.
Legal obligation: Where processing is necessary for us to comply with legal, tax, accounting, regulatory, or other obligations.
Legitimate interests: Where processing is necessary for legitimate business purposes, such as operating and securing our website, preventing fraud, improving our services, and understanding how customers use our store, provided those interests are not overridden by your rights and interests.
Consent: Where we ask for and receive your consent, including for certain marketing activities or non-essential cookies where consent is required.
Consent is not the only possible lawful basis under UK data-protection law. Information Commissioner's Office
Where we rely on legitimate interests, we consider whether the processing is necessary and balance our interests against the rights and freedoms of the individuals concerned. Information Commissioner's Office
6. How We Share Personal Information
We may share personal information with third parties that help us operate our business, including:
- E-commerce and website service providers
- Payment processors
- Shipping and delivery providers
- Warehousing and fulfilment providers
- Customer support providers
- IT and hosting providers
- Analytics providers
- Fraud-prevention and security providers
- Marketing and advertising providers, where permitted
- Professional advisers such as accountants, lawyers, and auditors
We may also disclose information when reasonably necessary to comply with applicable law, respond to lawful requests, enforce our agreements, protect our rights, investigate fraud, or facilitate a legitimate business transaction.
We do not sell your personal information simply for monetary payment.
7. Payments
Payments made through PETFURA may be processed by third-party payment providers.
Payment providers may collect information necessary to complete your transaction, such as your payment-card information, billing address, and transaction details.
Their handling of your personal information may also be governed by their own privacy policies.
8. Cookies and Similar Technologies
PETFURA may use cookies and similar technologies to:
- Keep the website functioning
- Maintain your shopping basket
- Remember preferences
- Improve website security
- Understand website usage
- Analyse website performance
- Measure marketing performance
- Provide advertising where permitted
Some cookies are necessary for our online store to function.
Other cookies, such as certain analytics or advertising cookies, may require your consent.
The ICO states that users must be informed about cookies and their purposes and that consent is generally required before setting non-essential cookies. Information Commissioner's Office
Where required, you can manage your preferences through the cookie controls available on our website.
9. Marketing Communications
Where permitted by law, we may send you information about PETFURA products, promotions, offers, and other relevant updates.
Where consent is required, we will obtain it before sending marketing communications.
You can unsubscribe from marketing emails at any time by using the unsubscribe option contained in the communication or by contacting:
Unsubscribing from promotional communications will not prevent us from sending necessary transactional communications, such as order confirmations or shipping updates.
10. International Data Transfers
Some of the service providers we use may process personal information outside the United Kingdom.
Where personal information is transferred internationally and UK data-protection rules governing restricted transfers apply, we take appropriate steps intended to ensure that the transfer has a lawful basis and appropriate safeguards, where required.
These may include applicable UK adequacy regulations or other legally recognised safeguards. The ICO provides specific requirements for international transfers of personal information. Information Commissioner's Office
You may contact us for further information about safeguards relevant to your personal information.
11. Data Retention
We retain personal information only for as long as reasonably necessary for the purposes for which it was collected.
The appropriate retention period may depend on:
- The nature of the information
- The reason it was collected
- Whether an ongoing customer relationship exists
- Legal and regulatory requirements
- Tax and accounting requirements
- Fraud-prevention requirements
- Potential or actual disputes
When personal information is no longer reasonably required, we may delete or anonymise it in accordance with applicable requirements.
12. Data Security
We use reasonable technical and organisational measures designed to protect personal information against unauthorised access, loss, misuse, disclosure, alteration, or destruction.
However, no method of transmitting or storing information electronically can be guaranteed to be completely secure.
13. Your Privacy Rights
Depending on the circumstances and applicable UK data-protection law, you may have rights relating to your personal information, including the right to:
- Request access to your personal information
- Request correction of inaccurate or incomplete information
- Request deletion of personal information in certain circumstances
- Request restriction of processing
- Object to certain processing
- Request data portability where applicable
- Withdraw consent where processing relies on consent
- Make a complaint to the relevant data-protection authority
The specific rights available can depend on the lawful basis and circumstances of the processing. Information Commissioner's Office
Your Right to Object
Where we process your personal information on the basis of legitimate interests, you may have the right to object to that processing.
You also have the right to object to the use of your personal information for direct marketing.
To exercise your rights, contact us at contact@petfura.shop.
We may need to verify your identity before fulfilling certain requests.
14. Children's Privacy
Our store is intended for customers who are legally capable of entering into purchases.
We do not knowingly seek to collect personal information from children for the purpose of allowing them to independently purchase products through our store.
If you believe a child has provided us with personal information inappropriately, please contact us.
15. Third-Party Websites
Our website may contain links to websites or services operated by third parties.
We are not responsible for the privacy practices of independent third-party websites. We recommend reviewing their privacy policies before providing personal information.
16. Changes to This Privacy Policy
We may update this Privacy Policy periodically to reflect changes to our business practices, technology, legal requirements, or services.
When we update this policy, we will revise the “Last Updated” date at the top of this page.
The ICO recommends reviewing privacy notices regularly and keeping customers appropriately informed of relevant changes. Information Commissioner's Office
17. Complaints
If you have a concern about how we use your personal information, please contact us first at:
You may also have the right to make a complaint to the UK Information Commissioner's Office (ICO).
18. Contact Us
For questions about this Privacy Policy, your personal information, or your privacy rights, please contact:
PETFURA LTD
Trading as PETFURA
Company Number: 16817346
20 Wenlock Road
London
N1 7GU
United Kingdom
Email: contact@petfura.shop
Phone: +44 7897 011674
Website: www.petfura.shop